Challenges

American Express Global Business Travel (GBT) provided a unique challenge as we collaborated on their initial development strategy. Their previous website had no systems or process in place to allow their content to be easily managed by non-developers. We created a solution to develop a system for their website properties that would be flexible enough to meet their existing goals but could evolve with their company's digital expansion. GBT needed a development company that had the capacity to create this solution, balance their extensive digital guidelines and standards, while leading their other contracted teams. This included companies responsible for search engine optimization, lead generation, copywriting and design strategy.

Solutions

Code83 developed a strategy to create a responsive system for their primary and career website properties that met their existing goals and could evolve as the company continued to grow. The system developed by Code83 allowed GBT to manage and create responsive content based on a series of flexible modules and features from a series of custom master templates. To achieve this Code83 collaborated closely with their design partner Creative Concept Global to execute a pixel perfect design and the other contractors to ensure a seamless launch. Following the launch of their website properties Code83 guided GBT's in house team through a series of trainings to guarantee a consistent look and feel.

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